Belk

mockup

Overview

I was tasked with improving the purchase process for users by conducting user research and creating a new user flow and prototype based on research findings. This project required careful analysis and attention to detail, as I had to identify the root causes of the confusing purchase problem and come up with effective solutions. I also had to consider the needs of the business and its customers, ensuring that the end result was not only user-friendly, but also aligned with the overall goals of the store. The final result was a streamlined and efficient purchasing process that improved the user experience and contributed to the success of the business

Case Study

Video Presentation

Figma Prototype