Retail Experience

Enhancing Online Retail: Seamless Desktop to Mobile Shopping

I enhanced user purchase experience through research, creating a streamlined process addressing root issues. The result: an efficient, user-friendly system aligning with business goals, contributing to overall success.

Project Supportive Image

October 2022


My Role

UX/UX Researcher


My challenge was to figure out a new user flow surrounding a promotion


Essentially, by reworking and rearranging existing features, we can clarify the user flow for more successful conversions and customer education.

Next Steps

The project is complete. No further action required

Case Study

Case study presented to panel.


A figma file of original site conceepts.