Retail Experience
Enhancing Online Retail: Seamless Desktop to Mobile Shopping
I enhanced user purchase experience through research, creating a streamlined process addressing root issues. The result: an efficient, user-friendly system aligning with business goals, contributing to overall success.
October 2022
Novemeber2022
My Role
UX/UX Researcher
Challenges
My challenge was to figure out a new user flow surrounding a promotion
Solutions
Essentially, by reworking and rearranging existing features, we can clarify the user flow for more successful conversions and customer education.
Next Steps
The project is complete. No further action required
Case Study
Case study presented to panel.
Protoype
A figma file of original site conceepts.